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Prepare an opportunity brief in 7 steps

Think of one organisation you could talk to — a shop, a family firm, your employer or a large company. Answer what you know for each of the seven steps; leave the rest blank. In about 30 seconds you get a professional brief: what you know, what to find out and your next action at each step, a readiness score, the best first offer, and when to hand over to Dr Seify.

5–10 minutesOnly the basics are requiredBrief on screen and by emailRegistered under your name, dated today

In short

The VisionXY7 opportunity brief walks you through one potential client using the 7-step method: the problem or opportunity, how it works today, the better future, the options, a step-by-step plan, why it is worth it, and who gives the go-ahead. VisionXY7's AI assistant turns your answers into a short brief — what you know, what to find out and your next action at each step — with a readiness score, the right first offer, an introduction email and the point at which Dr Mahdi Seify takes over.

AAbout you
BAbout the organisation

Any size counts. Describe the organisation and the contact’s role. Please do not enter people’s names, personal emails or phone numbers, or anything shared with you in confidence.

Step 1Spot the problem or opportunity

Where do they lose time, money or customers — or where could they win more? Required

Step 2Understand how it works today

How is the work done now: who does what, with which tools, and where does it break? Optional

Step 3Picture the better future

What would “better” look like? A number helps: “every call answered”, “orders entered once”. Optional

Step 4Compare options

Have they tried or considered anything already? Dr Seify helps compare the options with you. Optional

Step 5Plan it in small steps

When might they act? Every VisionXY7 project starts with a small first step. Optional

Step 6Show it is worth it

A rough sense of value and budget. Guesses are fine — say “not sure” if you don’t know. Optional

Step 7Get the go-ahead

Who would say yes? Dr Seify leads this step with you. Optional

The 7-step method

Who does what, from first conversation to go-ahead

  1. 1

    Spot the problem or opportunity

    Notice where a business loses time, money or customers — or could win more — and check it is real.

    You
  2. 2

    Understand how it works today

    Learn how the work is done now: the people, steps, tools and data, and where it breaks.

    You
  3. 3

    Picture the better future

    Agree what “better” looks like, with a number the client cares about.

    You
  4. 4

    Compare options and recommend one

    Weigh a few ways to get there — a simple fix, automation or AI — and pick the best fit.

    Together
  5. 5

    Plan it in small steps

    Turn the choice into a roadmap: a small first step that proves value, then the next stages.

    Together
  6. 6

    Show it is worth it

    Build a simple business case: what it costs, what it saves or earns, and the risks.

    Together
  7. 7

    Get the go-ahead

    Agree scope, owner, budget and success measures, so the decision-maker can say yes.

    Dr Seify leads

Aligned with the seven Needs Assessment processes (4.1–4.7) of PMI’s The PMI Guide to Business Analysis. PMI and PMI-PBA are marks of the Project Management Institute, Inc.; VisionXY7 is not affiliated with or endorsed by PMI.

Questions

About the client brief tool

What happens to the information I enter?

The brief is prepared by VisionXY7's AI assistant, shown on screen and emailed to hello@visionxy7.com with you in copy. VisionXY7 keeps a copy for up to 12 months to manage the opportunity. Do not enter personal data about individuals or anything shared with you in confidence; describe the organisation and the contact's role instead.

I don't know the answers to every step yet. Should I still fill it in?

Yes. Only the problem and a few basics are required. Leave the rest blank and the brief tells you exactly what to find out at each step. You can prepare a new brief later when you know more — most good opportunities take two or three conversations to fill in.

Which organisations count?

Any size, anywhere: a sole trader, a local shop, a family firm, a charity, a university department or a large company. What matters is a real problem or opportunity and someone who will talk to you about it.

Does sending a brief commit me or the client to anything?

No. A brief is preparation, not a commitment. Nothing is sent to the potential client. You decide whether and how to approach them, and Dr Seify takes over only when the client is interested in a conversation.

Who leads the conversation once the client is interested?

Dr Mahdi Seify, VisionXY7's Founder and Chief AI Officer. Once your contact is positive about a conversation, you introduce Dr Seify for a 20-minute call. He then leads scoping, the proposal and pricing, and keeps you informed.

Can I trust the brief completely?

Treat it as a well-informed first draft. It is generated by AI from VisionXY7's published services and prices, and it can be wrong about a specific organisation. Check it against what you know, and never promise a client anything the brief or VisionXY7 has not confirmed.

New to the programme?

Check your fit in about twelve minutes, then apply with your reference and receive the training pack for all seven steps.